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January 18th, 2023 – Personal Branding for Journalists: The What, Why & How

Are you envious of other reporters' Twitter personas? Do you want to get better at building a personal brand, but don't know how? Do you wonder if you even need to have a public presence on social media to do your job? This New York Financial Writers' Association event will highlight personal branding in journalism, the dos and the don'ts, and the changing policies around social media use in newsrooms. 

We will feature two panelists to discuss this topic: Joe Weisenthal (@thestalwart), a Bloomberg News editor and co-host of the Odd Lots podcast, and Katie Robertson (@katie_robertson), who covers media for The New York Times. Drew Armstrong (@ArmstrongDrew), executive director of health and business news site Endpoints News, will moderate this virtual panel. Join us! 

Drew Armstrong is a health care journalist with more than 20 years of experience. He is the Executive Editor of Endpoints News, a next-generation speciality news publication that covers the life sciences industry. Before joining Endpoints, he spent 12 years at Bloomberg News, where he led the newsroom's U.S. coverage of the Covid-19 pandemic and led creation of the Bloomberg Vaccine Tracker. Prior to Bloomberg, he covered U.S. health policy at Congressional Quarterly.

Katie Robertson is a media reporter for The New York Times, covering print and digital publishers and the broader news media landscape. She joined The Times in 2018 as an editor on the news desk. Previously, she worked as a news editor at Bloomberg News, focusing on breaking business news. Katie started her career as a reporter for News Corporation in her hometown of Perth, Australia.

Joe Weisenthal is the executive editor of news for Bloomberg Digital. He is also the co-host of Bloomberg’s “Odd Lots” podcast. Joe leads the editorial development of markets and finance coverage across Bloomberg’s digital brands, which sit at the core of the company’s new media strategy. In November 2014, Joe joined Bloomberg from Business Insider, where he was one of the digital startup’s first employees. Most recently serving as Executive Editor, he helped build a large, international newsroom that now reaches 50 million unique visitors. He has been widely lauded for his around-the-clock commitment to covering Wall Street and the economy, serving as one of the leading journalistic authorities on the inner-workings of the financial industry.

When: Wednesday, January 18th @ 7 p.m.