Oded Netzer’s expertise centers on one of the major business challenges of the data-rich environment: developing quantitative methods that leverage data to gain a deeper understanding of customer behavior and guide firms’ decisions. He focuses primarily on building statistical and econometric models to measure consumer preferences and understand how customer choices change over time, and across contexts. Most notably, he has developed a framework for managing firms’ customer bases through dynamic segmentation. More recently, his research focuses on leveraging unstructured data for business applications.

He is the author of the book Decisions over Decimals.

He has published numerous papers in leading scholarly journals, with his research winning multiple awards including, ISMS Long-term Contribution Award, the John Little Best Paper Award, the Frank Bass Outstanding Dissertation Award, the Society for Consumer Psychology (SCP) Best Paper Award, and the George S. Eccles Research Fund Award. He serves on the editorial board of several leading journals including Marketing Science, Management Science, Journal of Marketing Research, Journal of Marketing, Quantitative Marketing and Economics, and International Journal of Research in Marketing.

He is also an Amazon Scholar and is frequently called to consult Fortune 500 companies and entrepreneurial organization on strategy, data-driven decision making, marketing research and extracting useful information from rich and thin data.