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March 7th, 2022 – How to Write About Personal Finance

Leonard Sloane, who turned 90 in January, is a New York institution. He's been covering business and finance since the 1950s. He covered personal finance for decades for The New York Times and has recently been freelancing for the Wall Street Journal.

To celebrate Len's 90th birthday the NYFWA is putting on a professional development event featuring Len in conversation with four more of the best personal finance journalists in New York. Learn their tricks by signing up for our Zoom panel 


Jonathan Clements is the founder and editor of HumbleDollar. He’s also the author of a fistful of personal finance books, including From Here to Financial Happiness and How to Think About Money, and he sits on the advisory board of Creative Planning, one of the country’s largest independent financial advisors. Jonathan spent almost 20 years at The Wall Street Journal, where he was the newspaper’s personal finance columnist. After that he worked for six years at Citigroup, where he was Director of Financial Education for Citi Personal Wealth Management, before returning to the Journal for an additional 15-month stint as a columnist.

Ron Lieber has been the “Your Money” columnist for The New York Times since 2008. Before, he wrote the “Green Thumb” personal finance column for The Wall Street Journal and was part of the startup team at the paper’s Personal Journal section. He is the author of four books, most recently “The Price You Pay for College: An Entirely New Roadmap for the Biggest Financial Decision Your Family Will Ever Make”  (2021).

Darla Mercado is a markets editor for, based in the company's headquarters in Englewood Cliffs, N.J. She is also Certified Financial Planner. Previously, Darla was a reporter on CNBC’s personal finance team, covering taxes and retirement planning. Before that, she wrote about life insurance, annuities and retirement plans for InvestmentNews, a publication for financial advisors. Darla earned her bachelor’s degree in English at the University of Maryland-Baltimore County and graduated from New York University with a master’s degree in journalism.

Lauren Young is a workplace, personal finance and digital expert at Reuters in New York, and the writer of Young Money, a biweekly personal finance newsletter on LinkedIn. Previously, she served as Personal Business Editor at BusinessWeek and a senior writer at SmartMoney Magazine. She started her financial journalism career at Dow Jones newswires, where she covered corporate bonds and mutual funds.


Leonard Sloane has been covering business and finance since the 1950s. He covered personal finance for decades for The New York Times and has recently been freelancing for the Wall Street Journal, where he began his career. His articles appeared in many magazines over the years, including ParadePlayboy and Ladies Home Journal.  He is also the author of three books: The Great MerchantsThe Anatomy of the Floor and The New York Times Book of Personal Finance. For more than 10 years, his radio program, Personal Finance, was broadcast on WQXR in New York and syndicated to stations around the country.  Leonard is a past president of the New York Financial Writers' Association and a recipient of the NYFWA's Elliott V. Bell Award for a significant long-term contribution to the profession of financial journalism. He performed in the Financial Follies for an even 50 years.

When: March 7th, 7:30 p.m. (EST)

RSVPs Mandatory to:

*Zoom Link & meeting password provided at time of RSVP